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Purpose
The project’s main purpose is to empower Muğla’s tourism sector by supporting local SMEs, young entrepreneurs, and rural communities. It provides SMEs with training in digital tools, eco-certification, and business development to enhance their competitiveness. Young entrepreneurs benefit from innovation and strategic planning workshops, while rural communities are integrated into the tourism value chain through community-based tourism models, ensuring broader participation and equitable distribution of benefits.
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Impact
Communities
Local SMEs
Startups
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Critical Issue Challenge
The project seeks to address several interrelated issues affecting local SMEs, youth/startups, and rural communities in Muğla’s tourism sector. These challenges include limited digital transformation, lack of eco-tourism adoption, and inadequate integration of rural communities into the tourism value chain. Research conducted across the Muğla region highlights gaps in business development, access to markets, and strategic planning, particularly among small tourism operators and local cooperatives.
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Donors
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SDGs
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Collaborators